Apple is an iconic brand.
Their reputation for high-quality products will continue serve them well over the long term. They still dominate U.S. smartphone market share and probably will for the foreseeable future. They also provide some of the best customer service in the business and are making their presence felt in other areas like streaming that could further increase their profits in the future.
Amazon is the largest e-commerce platform in the world and the second largest retailer in the world. They are big and only getting bigger. No business is too big to fail, but Amazon is showing no signs of slowing down in terms of growth.
Many years ago, they started with simply books, but have now disrupted many industries. Transforming healthcare is one of their latest and boldest bets, and many experts expect them to look for other opportunities to make their presence felt.
Yes, Jeff Bezos will step down as CEO and won’t be managing day-to-day operations in the future. However, everyone expects that he’ll still be actively involved as executive chairman of the company that he founded.
Johnson & Johnson (JNJ)
The healthcare and drug company is well known for increasing dividend payments on an annual basis, which they’ve done consistently for several decades. They’re also one of the most diversified companies. Diversification is important when investors are building their overall investment portfolio, but it’s just as important when they’re investing in a company. Johnson & Johnson have more revenue streams than most people realize, which is a source of strength in economic downturns.